Our Philosophy


At SANA HAUS, our number one goal is partner with your Skin Intelligence.

We believe the skin is a highly intelligent, finely-tuned system. From repairing damage, to clearing away cellular debris, to maintaining overall skin function, the skin is constantly at work. We call this your Skin Intelligence - always sensing, always adapting.

On a surface level, these processes seem simple. After all, the skin is only looking to maintain its normal function. But, if you were to take a peek at what goes on a deeper molecular level, it’s evident these processes are actually an extremely complex cellular symphony — proteins, genes, receptors, electrolytes, among so much more, working together to maintain harmony, balance, and optimal function within the skin.

Needless to say, your skin knows what it’s doing and it does it well. 

However, the intricacy of this molecular orchestra also makes the skin highly sensitive to changes in its environment - positive and negative.

Under perfect circumstances, our skin would always be in an environment that provides the nutrients and co-factors needed to maintain and optimize its intelligent cellular rhythms. But, the reality is: our modern world doesn’t always guarantee a flourishing environment for the Skin Intelligence to do its best work.

Between environmental pollution, nutrient-poor soils leading to nutrient-depleted food, medication side effects, highly stressful situations, an ever-growing disconnect from nature, and much more, our skin is under more stress than it ever has been before. The result? Our skin cells don’t always have the optimal level of nutrition they need to keep the skin in an optimal state.

In our foundational research, we’ve found that it’s these suboptimal environments that facilitate the development of the skin concerns we experience on a day-to-day basis, characterized by their own individual, unique set of cellular deficits and deficiencies.

Put simply, these cellular deficits and deficiencies created by the environment are what we believe are in the way of each person’s unique skin goals.

Similarly, we believe that if these deficiencies can be corrected, your Skin Intelligence thrives and, as a result, so does your skin’s health and appearance.

At SANA HAUS, it is our goal to rectify these unique imbalances we face in our modern world and do so in a precise way — a way that is unique to the skin concerns you face. By replenishing the skin in this targeted way, we partner directly with your Skin Intelligence, allowing it to function in its optimal capacity - restoring its ability to create beautiful, nourished, glowing skin.

Sophia Ruiz, Founder + CEO

"When I first started researching the skin + how to heal it holistically, I always found myself confused by what products I needed to support my acne-prone skin. It wasn’t until I got deeper into my research that I realized our internal + external environment can create deficits and deficiencies in the skin that manifest as the skin concerns we experience on a day-to-day basis. It has been my experience that, when these deficits and deficiencies are are replenished, the skin improves dramatically (and quickly)."

Learn More About Sophia's Story


Sophisticated, results-driven formulas

The skin is complex - there are many layers, many molecules, many enzymes to take into consideration when formulating a product to provide targeted support for skin concerns. Moreover, ingredients must always be compatible with one another to produce an overall effective formula - one that is greater than the sum of its parts.

In our formulation process, the synergy, absorption, bioactivity (a.k.a the activity of a given compound within the skin cell), and sourcing of each ingredient is carefully considered. After rigorous evaluation, only the most effective, targeted, and bioactive ingredients are included, creating sophisticated, high-tech formulas that produce noticeable results.


Going beyond clean beauty

Making the switch to clean, natural products shouldn't mean that you compromise on efficacy, performance, or biocompatibility.

Our Sana products are always formulated with these principles in mind - doing so by leveraging the power of green chemistry, knowledge of skin physiology, and the potency of natural botanical extracts.

But, it's important to note that not all natural products are compatible with the skin. Even some clean ingredients can be irritating (i.e. citrus essential oils), comedogenic (i.e. virgin coconut oil), or lacking in overall performance.

As a result, you'll only find botanical, nature-derived, and biomimetic ingredients that have been vetted for efficacy, biocompatibility, and safety in your Sana products. You'll also never find any parabens, PEGs, formaldehyde, formaldehyde-releasing agents, sulfates, phthalates, mineral oil, fragrance, ethoxylated ingredients, or petroleum in our products.


Luxury ingredients without the inflated price tag

So much of the skincare market is saturated with over-marketed, diluted formulas with astronomical profit margins. At SANA HAUS, we set out to change that by creating potent, never-diluted formulas at a price point far below luxury competitors.

Access to exquisite ingredients like organic + cold-pressed oils, expensive CO₂ extracts, and high-tech compounds should never be exclusive.

This is science meets nature, meets your skin.

The best of nature, optimized by science to meet your skin's unique needs.

Feel the difference